Sugar Belle was one of my favorite projects as the casual, fun nature of the business provided us with a ton of flexibility and allowed us to create something fun and bright. I had a very large hand in this project, starting with developing the logo from my own handwriting to look like hand-written icing. The hand-written style of logo reflects the homemade, personal touch each of their baked goods receives.
The website design was predominantly mine but included input and collaboration from the team. I developed the site and integrated the wordpress blog. I also did most of the product photography which is still being used today. This project really sparked my love of food photography and has inspired me to seek out opportunities to practice my studio photography skills.